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In today's competitive and fast paced world, our most precious assets are our people, our relationships and our time. Most executives and professionals are familiar with W. Edwards Deming's concept of OPTIMIZATION and fine tuning a system to achieve the optimum output and results.
Few people apply the concept of optimization to their people strategies, systems, policies, procedures, marketing and management practices.
Leading a team of people in today's highly competitive, technologically sophisticated and connected world is very different from the command and control style prevalent in the preceding centuries. Intangible assets such as people, know-how, systems and intellectual property are valued at many times more than tangible assets. Traditional management training and methods are severely lacking in people knowledge and understanding of a world that is more and more intangible.
A new style of leadership is required for the new paradigm economy of today and the future. We are drowning in mediocrity and are constantly bombarded with more and more conflicting messages every day. What is needed more than anything else are courageous leaders who will visualize innovative products, services, and business models that bring more spirit and meaning into peoples every day lives.
How do you infuse your organization with passion? How do you engage the hearts, minds, bodies and souls of the people working within your organization, your clients, your suppliers and your shareholders?
Answering that question and infusing passion into organizations, the people and the leadership is the mission of the Goldzone Organization.
Our passion is to make a difference through innovative educational products and services for executives, professionals, and new paradigm leaders. For you, our goal is a fully optimized organization and to inspire you to be a passionate revolutionary who shares this ideal with as many others as possible.
Goldzone's Corporate Transformation Curriculum includes:
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The most common reason why most corporations only achieve a fraction of the possible potential available to them is the lack of a worthwhile meaningful, inspiring and compelling vision that magnetizes and motivates the entire organization. Many of the vision statements hanging in the boardrooms are old, out of date, not communicated and uninspiring.
Corporate Reinvention is about refocusing, reorganizing, re-framing and redirecting your organization. And the most important component of any organization is the VISION and aligning the people, marketing, systems, policies and procedures behind the vision.
Reasons for Corporate Reinvention include:
- The current vision isn't working
- The organization is not achieving its goals
- The industry has changed, margins are down, competition is fierce
- Acquisition/merger with another organization, requiring complete restructuring
- Dramatic changes in your product or service due to technological developments
- International expansion
- Down sizing of the organization
- Going public, being sold or reorganization
- New CEO, board or senior management
Goldzone's Corporate Reinvention Program is a step-by-step process that includes consultation, executive coaching, planning sessions, alignment meetings, communication strategies, training and implementation coaching.
The biggest challenge for most executive teams is supporting their people
to be comfortable with change. This is our specialty.
The Goldzone Corporate Reinvention Program is a top-down approach and includes these steps:
- Present time Analysis
- Vision Crystallization Process
- Ideal Scene Articulation
- GAP Analysis
- Executive Team Alignment
- Strategy Development
- Implementation Plan
- Communication of Implementation Plan
- Training and Alignment of all Levels
- Implementation
- Mid Course Corrections and Realignment
The most important part of any organization is the people. Most organizational development plans are more about policy; procedures and systems than they are about how to inspire, motivate, and compel your people to deliver extraordinary results.
Goldzone's focus is on the people side of business and organizations:
- How do you reach alignment and agreement?
- How do you inspire people into action?
- How do you get your people to cope with changing environments?
- How do you create innovative products, services and solutions?
- What is your compelling vision, and how do you get your people to buy into it?
- How do you attract and retain the very best talent?
- How do you inspire your people to move from mediocrity to excellence in all areas of your business?
- How do you attract, retain and turn your clients into raving fans?
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Marketing is the lifeblood and driving force of every business. Whether it is finding new customers, getting more business from your existing customers, or differentiating yourself from the competition, marketing opportunities and challenges are never far from our minds. How are you going to compel your prospective clients to buy from you? How are you going to differentiate yourself from the oversupplied marketplace?
Most products and services have been reduced to a commodity, and there is very little difference from one company to another. Marketing innovation requires that you think differently about your business, its purpose and is all about creative and innovative ways to promote your business that are different from the traditional methods used in the past.
- Common challenges that indicate a need for marketing innovation:
- If your sales growth has reached a plateau
- If your margins are declining, and your competition is growing
- Industry changes have increased your operating costs
- New technology has outdated your products and services
- You are losing significant numbers of existing clients
- You are not meeting your goals for revenue or profitability
- You are launching new products or services
- You are struggling to attract new clients
- Deregulation has flooded the market with low cost competitors
- Global competition is squeezing margins and taking business
- You are underachieving your business plan and you know that you can do better
- Regardless of the amount of sales training, your sales people aren't selling well
Goldzone's Marketing Innovation Service is a comprehensive marketing makeover for your business which includes; opportunity identification, vision and strategic planning, marketing and sales systems, training, and objective based strategic consulting.
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Optima Executive Coaching is an advanced Coaching/Consulting Module specifically for executives and business leaders that includes one-on-one coaching/consulting, personalized exercises, Q&A and ongoing support using the Optima Zones of Leadership, technologies and processes. When combined with one or more Optima Program Modules, the effectiveness is quadrupled.
Optima Executive Coaching is a very discrete support service provided by experienced former executives who are highly trained and skilled in leadership, coaching, and business development.
One Coaching Module includes 10 hours of One-on-one, phone and/or e-mail support.
- Premier Service includes one Module of 10 hours.
- Silver Service includes two Modules of 21 hours.
- Gold Service includes four Modules of 43 hours.
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Optima Consulting is for business owners and executives who want to optimize their business processes, articulate their vision and get support with execution of their business strategy. Most businesses have overlooked opportunities and hidden assets that can be capitalized on to generate rapid business growth and enhance overall business profitability.
Optima Consultants utilize Optima Dynamic's proprietary "Optima Zones of Peak Business Performance" which includes a system of 7 categories or zones graphed across 24 dynamics of business covering the most vital areas; Sales & Marketing, Finance, Operations, Customers, Environment, Team and Leadership.
Client projects often involve working with a team comprising an Optima Coach, Optima Consultant and Optima Seminar Leader. This cluster approach creates momentum, accelerates results and provides for a long-term knowledge transfer.
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In today's fast paced world, it is more important than ever for the senior executives of companies and organizations to take time out of the office to plan, strategize, align the executive team, plan the future and de-stress.
Goldzone's Executive Retreats are custom designed and can include:
- Visioning
- Strategic planning
- Team alignment
- Leadership enhancement
- De-stressing
- Integrated fun activities
- Spouse/partner programs
- Professional Development
- Personal Development
- Leadership Development
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Leadership Curriculum
Corporate Transformation